Cookie policy

What is a cookie?

A cookie is a minute text file placed on your hard disk by a web server. It is actually a type of identification that helps distinguish one user from another. A cookie is unique and can only be read by the server that supplied you with the cookie. Other techniques, such as JavaScripts or web beacons, are standard web technologies that enable cookies to store data, send data and track how frequently a page is viewed.

What are cookies used for?

Cookies have various functions, which can be divided into three categories: functional cookies, analytical cookies and tracking cookies. Functional cookies are those that are necessary for the website to function. Examples of these are cookies that remember the language setting you have chosen and cookies that remember which products are in your shopping basket. Analytical cookies are used, among other things, for measuring the quality and effectiveness of the website, e.g. by recording visitor statistics. Google Analytics is often used for this purpose. Tracking cookies are cookies that register your browsing behaviour on a website in order to assemble a profile of you that can be used to display information relevant to you, such as advertisements for example.

Which cookies does Williams & Koch Europe.be use?

On its website, Williams & Koch Europe uses various cookies that have functional, analytical and tracking functions.

What use does Williams & Koch Europe.be make of cookies?

Williams & Koch Europe uses cookies to collect information about website users with the aim of providing an efficient, meaningful and personalised experience. Williams & Koch Europe uses cookies for (non-exhaustive list):

• recognition of users and users' permissions;
• remembering user preferences and settings, such as language settings, video settings, and also, for example, linking a profile picture to a user account;
• selecting and purchasing items on the website and recording browsing and purchasing activities and linking them to users' accounts;
• strengthen the security of the users' sessions (e.g. when concluding an agreement, when linking to third-party websites) and managing sessions within the website;
• displaying personalised content and advertisements and bringing new information, articles and services to your attention;
• displaying relevant advertisements on partner websites;
• combining your browsing, searching and purchasing behaviour;
• enabling links to social media such as Twitter, Facebook and YouTube and advertising services related to them;
• performing general and functional analyses in relation to the use of the website;
• collecting, analysing and managing visitor statistics;
• monitoring and optimizing the technical status of the website.

When collecting, storing and using your data, Williams & Koch Europe has regard at all times to its Privacy Policy. Williams & Koch Europe is responsible for processing your data as described in this cookie policy.

There are also functions within the Williams & Koch Europe website that are outside the domain of Williams & Koch Europe and in the domain of third parties. Cookies which are outside the control of Williams & Koch Europe may also be placed from these third-party domains. Third-party cookies are subject to the privacy and cookie policy of the company in question.

Web analysis

This website uses Google Analytics, a web analysis service provided by Google Inc. ('Google'). Google Analytics uses cookies to help the website analyse how users make use of the site. Information generated by the cookie about your usage of the website (including your IP address) will be transmitted to and stored by Google. Google uses this information to track how you use the website, to compile reports on website activity for website operators and provide other services relating to website activity and Internet usage. Google may supply this information to third parties if Google is legally required to do so, or in so far as these third parties process the information on Google's behalf.

Google will not combine your IP address with other data in its possession. By using this website, you consent to Google processing the information in the manner and for the purposes described above.

Choose which cookies you accept

In most cases, you can tell your browser to accept all cookies or warn you when a cookie is being sent to it. You can then choose whether to accept the cookie or not. Please refer to your browser's user guide for the specific settings; these are usually found under 'Help' in the toolbar of most browsers.
Example for Google Chrome:

In the Chrome menu, click the browser toolbar.

Select Settings.

Click Display advanced settings.

In the 'Privacy' section, click the Content settings button.

You can change the cookie settings in the 'Cookies' section. Example for Internet Explorer 11.0:

In the 'More tools' menu, click Internet options.
Click the Privacy tab.

You can now set whether cookies are to be allowed, selected or blocked.

Click OK to confirm the setting.

Deleting cookies

Deleting cookies in Chrome:

Click the icon with 3 horizontal lines in the upper right-hand corner. Click More tools > Clear browsing data. Make sure in any case that the 'Cookies and other site data' box is ticked. You can also specify how old the cookies have to be. Choose the time range 'All time'.

Deleting cookies in Internet Explorer:

Go to the menu Extra > Internet options > General. Under Browsing history, click Clear. You may not want to delete everything. In that case, make sure Cookies is ticked and click Clear.

Deleting cookies in Firefox:

Go to More tools > Options > Privacy. Click on Clear your recent history. Under Details, you can specify what exactly you want to clear. In any case, tick Cookies. You can also specify how old the cookies have to be. Choose the time range 'All time'.

Where can I find information about updates to this policy?

We will post changes or updates to our Cookie policy and Privacy Policy on this website so that you stay informed about the information we collect, use and disclose, and we recommend you regularly read our Privacy Policy. You can always e-mail us with questions about our Cookie Policy or Privacy Policy at olaf@bpaint.be.